There
are many parts that must fit together to make a successful direct
mail advertising campaign. You need to decide on a delivery format,
which could be anything from a postcard or self-mailer to a catalog
or tabloid. Your direct mail campaign needs strong creativity that
includes copy writing and direct mail design. Every address on your mailing
list should be validated to ensure maximum deliverability and reduce
postage charges. High-volume printing and addressing makes sure
that the right address goes on each piece. Finally, your direct
mail processing should include sorting to meet postal standards
as well as qualify for lower rates.
Advanced Mailing Services is a full-service mailing, print and fulfillment
company. Because of this, we can take care of all your direct mail
advertising needs. We have several decades of experience in the
direct mail business. We work closely with the US Postal Service
so that we always have the latest information on postage and mail
processing procedures and guidelines. As a result, your mailing
will benefit from the maximum postal discounts available and will
be processed as efficiently and quickly as possible at the lowest
possible cost.
When your direct mail marketing campaign requires custom assembly
needs with envelopes to be hand stuffed or multiple company binders
to collate, our capabilities are unparalleled!
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How do you want your direct
mail advertising piece to be finished and addressed? We can fold,
wafer seal, seal in an envelope, or poly-bag. We can affix address
labels or ink-jet addresses directly on the piece. We can affix
postage or include a postal indicia in the printing process. Finally,
once each piece has been addressed, we deliver your mailing to the
post office in pre-sorted bundles. (Pre-sorting saves postage fees
and is required on volume mailings.)
Does your direct mail campaign
contain an offer that can be redeemed? Our fulfillment services
take the hassle and work out of the process for you, so you can
concentrate on running your business. |
The target audience for your
direct mail advertising campaign must be carefully selected. Perhaps
you have an existing customer list you can target. Perhaps you want
to target a new list. Or, you could combine existing customers with
a rented list in a single mailing. In any case, your list should
be sanitized for incorrect or changed addresses, and it should be
de-duplicated before you mail.
Your direct mail marketing piece
should be produced to a high standard of excellence, feature varible
personalized printing using the latest technology.
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